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Agricultural Publications Files of the Progressive Farmer collection

 Collection — Multiple Containers
Identifier: MS-0219

Scope and Content

The collection (1919-1991, undated) consists of advertising rate cards, circulation analyses, and publisher's statements of agricultural publications put together by the Audit Bureau of Circulations. Publisher's statements from "The Farmer-Stockman" contain information about circulation and advertising as well as an analysis of circulation methods. The collection of Southern Farm Publications includes the last issue of "Farm and Ranch".


  • Creation: 1919-1991, undated

Language of Materials


Access Restrictions

Open for research.

Use/Re-use Restrictions

Consult Special Collections and University Archives


The Agricultural Publications files were collected by Jay Wangsgard, director of advertising services for "Progressive Farmer". Wangsgard compiled competitive publications of the "Progressive Farmer" (for example, "The Farmer" and "Southern Agriculturalist"). Many of the magazines in this collection suspended publication as Wangsward collected them. "Progressive Farmer" and sister publications in the Southern Progress Corporation (formerly known as Progressive Farmer Company) were acquired by Time Incorporated in 1985 and became subsidized by Time-Warner Incorporated.


0.63 Linear Feet (1 document box, 1 half-document box)


Agricultural Publications files were collected by Jay Wangsward of "Progressive Farmer". The collection consists of circulation records, advertising rate cards, and publisher's statements of publications that were competitors of "Progressive Farmer" magazine in the mid-1900s.


The collection is organized Alphabetically by name of publication or publishing company.

Processing Information

Released on 2018-11-01.

Genre / Form


MS-0219. Agricultural Publications Files of the Progressive Farmer collection, 1919-1991, undated
January 11, 2019
Description rules
Describing Archives: A Content Standard
Language of description
Script of description
Language of description note

Repository Details

Part of the Special Collections and University Archives Repository

403 Parks Library
701 Morrill Road
Iowa State University
Ames Iowa 50011-2102 United States
(515) 294-6672