Agricultural Publications Files of the Progressive Farmer collection
Scope and Content
The collection (1919-1991, undated) consists of advertising rate cards, circulation analyses, and publisher's statements of agricultural publications put together by the Audit Bureau of Circulations. Publisher's statements from "The Farmer-Stockman" contain information about circulation and advertising as well as an analysis of circulation methods. The collection of Southern Farm Publications includes the last issue of "Farm and Ranch".
- 1919-1991, undated
Language of Materials
Open for research.
Consult Special Collections and University Archives
The Agricultural Publications files were collected by Jay Wangsgard, director of advertising services for "Progressive Farmer". Wangsgard compiled competitive publications of the "Progressive Farmer" (for example, "The Farmer" and "Southern Agriculturalist"). Many of the magazines in this collection suspended publication as Wangsward collected them. "Progressive Farmer" and sister publications in the Southern Progress Corporation (formerly known as Progressive Farmer Company) were acquired by Time Incorporated in 1985 and became subsidized by Time-Warner Incorporated.
0.63 Linear Feet (1 document box, 1 half-document box)
Agricultural Publications files were collected by Jay Wangsward of "Progressive Farmer". The collection consists of circulation records, advertising rate cards, and publisher's statements of publications that were competitors of "Progressive Farmer" magazine in the mid-1900s.
The collection is organized Alphabetically by name of publication or publishing company.
Released on 2018-11-01.
- MS-0219. Agricultural Publications Files of the Progressive Farmer collection, 1919-1991, undated
- January 11, 2019
- Description rules
- Describing Archives: A Content Standard
- Language of description
- Script of description
- Language of description note